Big Thursday’s popularity exploded after World War II. By the late 1950s, however, Clemson was pushing for an end-of-season game played on an alternating home schedule, in part so that Clemson could share the tourist money that surrounded the game. Both schools agreed that 1959 would be the last Big Thursday game, which Clemson won, 27–0. Big Thursday ended with Clemson holding a 33–21–3 advantage.